Lorem Ipsum Dolor
Brand and packaging design for Microsoft.
The launch of the Xbox One represented a significant strategic shift for the brand, as they aimed to position the console as an all-encompassing entertainment system for a broader and family-friendly audience. Not to be forgotten, the Xbox 360, which was primarily known as a system for core gamers and needed to come along on this journey. And needed an updated look and feel as well to align with the new brand positioning.
title
Lorem Ipsum Dolor
Brand and packaging design for Microsoft.
situation
description
The launch of the Xbox One represented a significant strategic shift for the brand, as they aimed to position the console as an all-encompassing entertainment system for a broader and family-friendly audience. Not to be forgotten, the Xbox 360, which was primarily known as a system for core gamers and needed to come along on this journey. And needed an updated look and feel as well to align with the new brand positioning.
the project
Lorem Ipsum Dolor Sit Amet
the who / the what
Brand and packaging design for Microsoft.
the situation
The launch of the Xbox One represented a significant strategic shift for the brand, as they aimed to position the console as an all-encompassing entertainment system for a broader and family-friendly audience. Not to be forgotten, the Xbox 360, which was primarily known as a system for core gamers and needed to come along on this journey. And needed an updated look and feel as well to align with the new brand positioning.