the project
Creations.Mattel
the who / the what
Site design and ecom experience for Mattel’s collectables category.
the situation
The Mattel Creations brand and web teams were looking to update their collector site to align with the new brand direction. Their newly established mission is to build a community of creators, collaborators, and innovators. And to provide a platform for elevated, limited, and culturally significant product drops. The aim of the redesign was to align with this newly defined persona of the “culture creator” and create an experience that better aligned to their needs.
Armed with only a brand style guide, fonts, logos, and base colors, our team took on the challenge of refining the building blocks of the system in under three weeks. The timeline was particularly tight, as the minimum viable product needed to be shipped prior to the fast-approaching Comic Con event.
To ensure a success, we vetted our designs against key factors such as navigation, page structure, and landing pages for each collector brand. We focused on maintaining a cohesive visual language across the website while incorporating the unique characteristics of each brand. Our goal was to provide an elevated experience, ensuring that visitors could easily engage in the product stories put forth by Mattel’s community of culture creators.
Through working closely with Mattel’s internal team, we achieved a modern, visually stunning, and functional site that aligns with the new goals. The updated design reflects the essence of the culture creator, creating an online environment for enthusiasts and collectors alike. By implementing a clear navigation system, intuitive page structure, and captivating space for each brand to tell their product stories, we successfully enhanced the overall user experience. Despite the tight timeline, we were able to deliver the MVP before the comic con event, allowing Mattel Creations to showcase their revamped web platform to a highly engaged audience.
Overall, the website redesign project for creations.mattel.com enabled Mattel Creations to establish a stronger online presence and attract a wider community of creators, collaborators, and innovators. The revamped website serves as a hub for limited and culturally significant products, fostering a sense of exclusivity and excitement within the collector community.
the team
My Role: Art Direction & Design
Created while at Nemo Design
Creative Direction: Mike Schwoebel & Jeff Bartel
Designer: Phoebe Chin